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graphic design
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Designing a wide range of visuals, for different industries including:
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Logos & brand identities
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Marketing materials
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Packaging
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Social media graphics
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Digital content
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Web design
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Advise on brand direction and visual strategy; lead execution from concept through supplier coordination and final deliverables.
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Collaborate with clients to translate ideas into effective, scalable design solutions.
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Strong Thumbtack presence: 240+ hires, 185 five-star reviews, Top Pro (2019–2023).
Independent Graphic Designer and Consultant
2018-present, New York
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Product cut sheets – layout and design
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Quickship brochures
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Annual catalog – creation and production
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Signage (building scaffolding, outlet banners, and more)
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Monthly e-blasts
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Sale and outlet campaigns – master graphics plus print and digital ads
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Invitation concept and design for Annual Design Week (ICFF)
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Marketing advertisements for magazines
Graphic Designer
2016-2018, New York
ddc
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Brand identity development and creation of brand guidelines
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Communication design for print advertising
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Décor concept development and execution
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Social media management and content creation
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Sales support and customer service (pre-, during, and post-sale)
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Project coordination and supervision
Design & Event Manager
2014-2015, Mexico City
Odila Olivier
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Brand identity development and creation of branding elements
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Apparel graphic design
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Design development from initial concept through production
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Brand direction
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Printing techniques: screen print, sublimation, embroidery
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Production management and logistics, including planning and demand forecasting
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Direct collaboration with customers and suppliers
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Brands: shasa.com, yakuza.com, babymink.com, and others
Apparel Graphic Designer
2011-2014, Mexico City
Falling Angels
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Hello, I'm
karen
I am a graphic designer with a Bachelor’s degree in Industrial Design, based in New York and currently working as a independent designer. I partner with brands and entrepreneurs to bring their ideas to life through thoughtful, intentional design.
My background includes versatile experience across fashion, entertainment, and retail — including leading design for a high-end furniture company in NYC, where I refined a strong eye for clean, elegant, and impactful visuals.
For over 12 years, I have collaborated with clients across industries — from startups to established brands — delivering design solutions that feel authentic, meaningful, and visually compelling, with a proven ability to design for diverse audiences and styles.
about me
about me
about me
about me
about me
about me
my highlights
featured
projects
my work at
ddc
DDC (Domus Design Collection) is a high-end furniture and design retailer founded in 1991 by the Hakakian brothers, with flagship showrooms in New York City and Los Angeles. The company specializes in contemporary European furniture, lighting, and accessories, catering to both residential and commercial clients. Known for curating cutting-edge and classic modern pieces, ddc offers not just products but also design services like space planning, custom layouts, and installations, positioning itself as a luxury lifestyle brand in the design world.
At DDC, I was responsible for developing a wide range of marketing and brand collateral including product cut sheets, brochures, annual catalogs, signage, and digital campaigns. I created and managed artwork for advertisements, newsletters, sales promotions, and social media content across multiple platforms. I also supported the website with regular updates and designed invitations and campaigns for annual design week events, ensuring cohesive and impactful visual communication across all channels.
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