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graphic design

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  • Designing a wide range of visuals, for different industries including:

    • Logos & brand identities

    • Marketing materials

    • Packaging

    • Social media graphics

    • Digital content

    • Web design

  • Collaborating closely with clients to translate ideas into creative, and unique design solutions.

  • I built a strong freelance presence on Thumbtack, hired 240 times, earning 185 five-star reviews and the Top Pro badge for five consecutive years (2019–2023)

Freelance
Graphic Designer

2018-present

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  • Product cut sheets – layout and design

  • Quickship brochures

  • Annual catalog – creation and production

  • Signage (building scaffolding, outlet banners, and more)

  • Monthly e-blasts

  • Sale and outlet campaigns – master graphics plus print and digital ads

  • Invitation concept and design for Annual Design Week (ICFF)

  • Marketing advertisements for magazines

Graphic Designer

2016-2018

ddc

  • Brand identity development and creation of brand guidelines

  • Communication design for print advertising

  • Décor concept development and execution

  • Social media management and content creation

  • Sales support and customer service (pre-, during, and post-sale)

  • Project coordination and supervision

Design & Event Manager

2014-2015

Odila Olivier

  • Brand identity development and creation of branding elements

  • Apparel graphic design

  • Design development from initial concept through production

  • Brand direction 

  • Printing techniques: screen print, sublimation, embroidery

  • Production management and logistics, including planning and demand forecasting

  • Direct collaboration with customers and suppliers

  • Brands: shasa.com, yakuza.com, babymink.com, and others

Apparel Graphic Designer 

2011-2014

Falling Angels

Hello, I'm

karen

I am a graphic designer with a Bachelor’s degree in Industrial Design, based in New York and currently working as a freelancer. I partner with brands and entrepreneurs to bring their ideas to life through thoughtful, intentional design.

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My background includes versatile experience across fashion, entertainment, and retail — including leading design for a high-end furniture company in NYC, where I refined a strong eye for clean, elegant, and impactful visuals.

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For over 12 years, I have collaborated with clients across industries — from startups to established brands — delivering design solutions that feel authentic, meaningful, and visually compelling, with a proven ability to design for diverse audiences and styles.

featured

projects

my highlights

my work at

ddc

DDC (Domus Design Collection) is a high-end furniture and design retailer founded in 1991 by the Hakakian brothers, with flagship showrooms in New York City and Los Angeles. The company specializes in contemporary European furniture, lighting, and accessories, catering to both residential and commercial clients. Known for curating cutting-edge and classic modern pieces, ddc offers not just products but also design services like space planning, custom layouts, and installations, positioning itself as a luxury lifestyle brand in the design world.

www.ddcnyc.com

At DDC, I was responsible for developing a wide range of marketing and brand collateral including product cut sheets, brochures, annual catalogs, signage, and digital campaigns. I created and managed artwork for advertisements, newsletters, sales promotions, and social media content across multiple platforms. I also supported the website with regular updates and designed invitations and campaigns for annual design week events, ensuring cohesive and impactful visual communication across all channels.

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